Nico’s Story

Achievement at the level of the World Cup doesn’t come without dedication and struggle, inner strength and support. And, of course, this reality extends beyond the World Cup. Charlie Harvey teams with AG Rojas at Caviar, Wieden + Kennedy Amsterdam and Powerade to share the back story of just one powerful example. Check out the global ad to see Nico in action. Be sure to take in David Griner’s piece on Adweek’s Ad of the Day or Erik Oster’s over at AgencySpy, Ricki’s piece in Campaign, on Creativity or Sam Laird’s write up on Mashable. There’s power in every game. #PowerThrough.