Google, Gaga and The Edge of Glory

The love between Gaga and her fans is very real and I wanted to maintain that purity in the spot. I combed the footage for raw, almost awkward moments to show the range and variety of her fan base – if the edit felt too perfect, pretentious or “cute” the fans would have known. At the same time, I hoped to create a story that even those unfamiliar with Gaga would feel […]