Making Mayhem: Behind the Scenes with Allstate’s Mayhem

The Second Law of Thermodynamics states that all things tend toward chaos, a theme familiar to anyone who’s seen Allstate’s Mayhem spots. Snow-burdened roofs collapsing, texting teenagers and pedestrians, threadbare flags, raccoons, test drives and blind spots – all embodied in a genuinely mischievous Dean Winters. With the D&ADs and AICE noting the ads, it feels like Mayhem is picking up momentum […]