Sony Bravia, Balls — Fallon + Nicolai Fuglsig at MJZ + Russell Icke at the Whitehouse Post in London –…
Spike Jonze Praises Sony’s “Balls”
Spike Jonze joined Cannes this year to warm welcome. While speaking to a packed house, he shared some insights into the stories he’s chosen to tell and those that he’s passed by—including his favorite ad—Sony Bravia’s, Balls.
While Fallon had approached him to direct, he couldn’t envision how it would work— “And the funny thing is, they sent me the boards, and I didn’t get it. I didn’t see it at all.”
But the end result? “That, to me, is just magic. It’s just got this mood.”
So congrats to Fallon for the vision, Nicolai Fuglsig for the execution and Russell Icke for weaving it all together so exquisitely.
Read the whole article over at AdWeek via Tim Nudd.