Stuff That Matters

Cap Gun partnered with Norton to help protect the stuff that matters – including your digital DNA. People were invited to share their Facebook pages with Norton’s Stuff Theatre – a 24-hour, Live Marathon performance of people’s Facebook content, and the Whitehouse’s Tim Warmanen hopped in to edit the highlight reels. The results? […]
Norton, Stuff Theatre – Cap Gun + Tim Warmanen at the Whitehouse Post Chicago

Stuff That Matters

January 07, 2012

Cap Gun partnered with Norton to help protect the stuff that matters – including your digital DNA.

People were invited to share their Facebook pages with Norton’s Stuff Theatre – a 24-hour, Live Marathon performance of people’s Facebook content, and the Whitehouse’s Tim Warmanen hopped in to edit the highlight reels.

The results?

Visitors watched any amalgamation of the 600 customized performances for 45 minutes on average and Norton’s reach increased 245% with Friends of Fans growing by 1,293,393.

I think we can call that a success.

Congrats Cap Gun!