Allstate & Leo Burnett’s Mayhem took the Commercial Campaign Silver Plaque with Forbidden Fruit (Matthew Wood), snagging the Insurance Certificate of Merit, the Special Achievement Art Direction / Production Design Silver Plaque and the Special Effects Silver Hugo. Allstate & Leo Burnett’s Labor (Matthew Wood) got in on the action too, earning itself the Silver Plaque and the Humor Silver Plaque. Also in the humor category, Allstate’s Hot Water Heater (Matthew Wood) made waves, taking the Humor Certificate of Merit.
While Mayhem attempted to hog the spotlight, Hallmark’s Tell Me (Matthew Wood) took Performance / Dialogue Silver Plaque along with the Retail Certificate of Merit. In the Fast Food Certificate of Merit, McDonald’s got lucky with Lucky Penny (Glorily Velez), and Secret’s Meanamorphosis (Matthew Wood) snatched another Certificate of Merit.
Also on the Certificate of Merit bandwagon, McGarry Bowen took the Commercial Campaign Certificate of Merit with Cars.com’s Love Drama / Hate Drama (Matthew Wood & Brian Gannon), while Cramer-Krasselt got on with the celebratory libations taking the Silver Plaque in Television Commercials Beverages (Alcoholic) with Corona’s Castaway (John Smith).