Bombay Sapphire & world-renowned film director and creative visionary Baz Luhrmann launch the new “Saw This, Made This” campaign, including the short film “The World is a Gallery,” directed by Juan Cabral at MJZ and edited by Russell Icke.
“The World is a Gallery” features narration from Jorge Luis Borges’ “The Aleph,” and invites us to step outside and look around. When you open your eyes to the creativity in the everyday, the whole world becomes a gallery.
Made as part of the larger “Saw This, Made This,” campaign, created with AMV BBDO, viewers are encouraged to unlock their creative talents by capturing and sharing on social media what they see in the world that creatively inspires them, using #SawThisMadeThis.
Creative Director of the campaign Baz Luhrmann says, "I truly believe that everyone is inherently creative, no matter who you are, where you come from or what you do. You don't have to be labeled an artist to be considered a creative. If you just give yourself permission to see the world as a gallery of inspiration and reframe how you think about things, you'll unlock a part of yourself you didn't know existed.”
You can view submissions & celebrate creativity in an evolving online gallery at www.BombaySapphire.com/SawThisMadeThis
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Learn more about the campaign on Ad Age Creativity, Adweek, LBB, Shots, & Creative Salon.